Design, Website
Darwin is a digital insurance platform evolving how people protect what matters. I was responsible for leading the interface design and crafting the digital assets for their internal pages. This project was developed at RMD Studio, and none of this work would have been possible without the collaboration of our internal design team and the Darwin stakeholders who helped shape the final experience.
Design & UX Strategy. Rafael Machado, Raphael Arcanjo Creative Direction. Rafael Machado Page Assets & Visuals. Raphael Arcanjo, Rafael Machado Development. Michael Jordan, Rafael Machado Motion Design. Rafael Machado
Landing Page
Focus on conversion and attention.
The goal for this specific page was to launch Darwin’s annual auto insurance with a high-impact landing page designed to capture attention and drive conversions. The challenge lay in taking a dense insurance product and translating it into a fluid, visually compelling experience that speaks directly to the user.
I was responsible for the visual identity, page layouts, and the creation of all assets and animations for this project. By focusing on a clear information hierarchy and intentional visual cues, I designed a journey that guides the user from initial interest to final action, ensuring the annual plan felt both premium and accessible.
Blog and Articles
SEO + Good Reading
The priority for the blog and article pages was to build a structure that is both highly optimized for SEO and deeply focused on the user’s reading experience. I designed an information architecture that ensures search engine visibility while maintaining a clean, distraction-free environment for content consumption.
By focusing on typography, whitespace, and a clear content hierarchy, I developed a template that prioritizes legibility and ease of understanding. The result is a scalable blog system where technical performance meets a high-fidelity editorial feel, ensuring that the content is as easy to find as it is to read.
